Brand identity should reflect the personality of your business.
A strong logo should be able to last 20+ years if designed to the business needs, not the trends of the time.
1. ALIGN - Meet with clients to understand their:
• niche in the industry
• personality of the owner
2. DEFINE - Create a list of objectives.
The initial discovery meeting assures understanding of the client's desires. A logo is extremely personal, so it is imperative that the design objectives set the foundation for the next steps.
3. DESIGN - Begin the concepting process.
The sketching process gets all the ideas on paper. Incubation periods between sketching sessions allow for fresh ideas to continually rise to the surface.
4. REFINE - Select the best designs.
Once the top designs are proven to meet all the objective criteria, they are finalized in digital form and presented to the client.
Allow three weeks for completion of logo designs once the objectives
are set and confirmed. The final designs are print-ready upon approval.
Beth's corporate experience gives her insight for how to best approach design objectives for her business clients. Blending a critical mind for meeting the project goals of clients with the creative eye to offer refreshing solutions became Beth's advantage. Beth understands that purpose and function absolutely come first. Then, making it captivating and creative follows suit.
Her customers range from large corporations to small retail shops, and from non-profit organizations to governments. Beth works at your pace - whether it's a quick turn-around or with a delayed approval process. She will explain everything along the way to assure the client is satisfied and comfortable throughout the process.